Brooke O'Berry

Vice President, Digital Customer Experiences, Starbucks

Brooke O’Berry is vice president of digital ordering & delivery (digital customer experience) at Starbucks.  She is responsible for product discovery & customization, digital ordering including mobile order & pay, as well as 3rd party delivery.  She joined Starbucks in 2012 in loyalty and held a variety positions within digital ventures at Starbucks, including personalized marketing, business development and acquisition & engagement.  She led the relaunch of the Starbucks loyalty program to a spend-based program in 2016. 

Prior to Starbucks, Brooke worked at United Airlines and Marriott, as well as AIG Global Real Estate.  Brooke attended the Cornell Hotel School where she received her BS in Hotel Administration and received her MBA from the Cornell Johnson Graduate School of Management. 

Racquel Russell

VP, PA Partner Success

As Vice President of Partner Success within the Zillow Premier Agent division, Racquel is responsible for the strategies that build and maintain Zillow’s nationwide partner network of high-performing agents that, in turn, deliver exceptional service to our shared customers.

Before joining the Premier Agent business, Racquel created and led Zillow’s first-ever government and community relations team. Prior to Zillow Racquel spent three years in the White House as a deputy assistant to President Barack Obama, focused on building and advancing the President’s agenda on urban affairs and economic opportunity. She previously held leadership positions for United States Senators Tom Carper and Bob Graham as well as for the National Governors Association. 

Racquel earned a Juris Doctor from the George Washington University Law School and a Bachelor of Science in communications from the University of Miami.

Jake Scherrer

Senior Sales Director, New Construction

Jake is the Senior Director of Builder Regional Sales for New Construction and has been with Zillow Group since 2009.  He spent his first 7 years at Zillow Group directing the sales efforts of Zillow Group's Premier Agent business in Seattle before moving to the New Construction marketplace where he now leads the Regional Sales teams.  In addition to his deep experience in sales, Jake also directs strategy and works to grow strategic business partnerships within the builder community. His efforts with these partnerships led to being named 2019 Professional Builder 40 under 40.

Prior to joining Zillow Group, he was a National Sales Manager for Yachtworld.com and Boats.com, the leading recreational boating database and brokerage in the world.

Kelley Shannon

Senior Vice President, Consumer Marketing, Bozzuto

Kelley Shannon provides a customer-centric approach to marketing strategy and leadership for Bozzuto’s entire portfolio of managed communities. Joining Bozzuto in 2013, Kelley brings over 20 years of diverse marketing experience. From managing and launching products in consumer products companies like Sara Lee Bakery and Equal Sweetener, to leading global marketing strategies across online travel sites, and developing and managing strategic partnerships at Marriott International, Kelley’s broad experience has helped her achieve some notable successes, including being named Marketer of the Year by the National Association of Home Builders (NAHB) Multifamily Pillars of the Industry Awards. Since joining Bozzuto, Kelley has led the team through continuous growth while refining processes and creating efficiencies, ensuring consistent application of marketing strategies and data, and creating and implementing marketing training programs. Kelley also led the strategic planning and implementation of some notable Bozzuto programs and platforms, including the development of Bozzuto Listens, Bozzuto’s very successful philosophy and program for providing great customer service by listening and responding to resident feedback.

Prior to her marketing career, Kelley spent several years working in accounting and obtained her license as a Certified Public Accountant. Kelley has a Master of Business Administration from the University of Michigan and a Bachelor of Science in accounting from the University of Maryland. She currently resides in Washington, DC and is the mother of 2 beautiful girls, Kelsie and Jami.

Michael Sherman

VP, ZG Rentals

As vice president of Zillow Group’s Rentals business, Michael is passionate about leading teams that build transformational solutions for Zillow’s partners and customers. Since joining Zillow Group in 2012, Michael has held leadership positions across multiple business lines throughout the company. He remains directly involved in the business and product strategies that power Zillow’s world-class quantitative marketing solutions and transactional marketplace for the rental industry at large. Previous to joining Zillow, Michael worked in finance and led business development at a San Francisco-based startup.

Jeremy Wacksman

President, Zillow

As President of Zillow, Jeremy oversees Zillow Offers, Zillow Premier Agent, and Rentals. In this role, Jeremy focuses on integrating the customer experience and business operations across all three lines of businesses to support the company’s vision of creating a seamless real estate transaction. Jeremy previously served as chief marketing officer of Zillow Group.

Prior to joining Zillow, Jeremy led marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and managed product strategy for a mobile incubation group. Prior to Microsoft, he worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. 

Jeremy also advises startup and growth companies, having served as a board director for Rover.com and Room77, as well as an advisor to companies like Dollar Shave Club and GoFundMe.

Jeremy earned a Bachelor of Science in Engineering from Purdue University and a Master of Business Administration from the Kellogg Graduate School of Management at Northwestern University.

Michael Wang

Director, Homebuilder Partnership, Zillow

Michael is responsible for overseeing the homebuilder program and helping new construction partners utilize Zillow Offers as a closing tool to sell more homes with greater convenience, certainty, and control. He joined as one of the first Zillow Offers employees and held a variety of roles in strategy and business development. Prior to Zillow, Michael was the Head of Strategic Finance for eero, a consumer hardware startup that sold whole-home WiFi systems, and was acquired by Amazon in 2019. Michael was also previously on the pricing team at Uber during its rapid growth period, and started his career as an investment banker at Moelis & Company.

Laurel Zacher

Vice President, Marketing & Talent Development, Security Properties Residential

Laurel Zacher is a multifamily marketing strategist with 25+ years’ real estate and media experience. She directs the strategic planning and execution of marketing programs for investment and property management. She has worked with a broad variety of communities including conventional apartment communities, affordable, mixed-use developments and commercial buildings, across North America (both US and Canada). Prior to joining SPR, she led marketing strategy for Weidner Apartment Homes and regional owners throughout the Midwest. She leads a team of national marketing professionals with specialties in advertising (print and digital), SEO/SEM, branding, design, social media, reputation management, customer service and web development. Ms. Zacher holds a BS in Business Management from California State University, Long Beach.